"Luck is what happens when preparation meets opportunity" Seneca, Roman Philosopher, Mid-1st Century AD Home About Us Training Courses Trainer Profiles Testimonials How to Join Contact Us Useful Links        Courses        Leadership & Management Skills Prince2 Project Management (Foundation Certificate) Reducing your debtor days Coaching Toolkit for Managers Train the Trainer Prince 2 Project Management 2 (Conversion to Practiitioner Certificate) Communication Skills for Managers Finance for Non Financial Managers Considerations when setting up a website Personal Image in business MS Excel Fundamentals Search Engine Optimisation MS Publisher It's about relationships, stupid Overcome Death by Powerpoint Social Media - Marketing Toolbox Getting That Job Connect to Grow SEARCH ENGINE OPTIMISATION        Content What do your potential customers search for when they are searching for your products and services. How do you these potential customers into your website based on what they are searching for. Morning: Introduction to Search engine optimisation(SEO) Overview of SEO How Search Engines Index Pages/ How Search Engines Rank Pages Pay For Performance v organic Search Engine Spam – Black hat v white hat Technologies to use / to avoid Flash and Splash Pages/Frames and Tables Keyword research & analysis Afternoon: Search engine optimisation (SEO) Advanced Site Architecture Web Site Elements Impacting Search Ranking. Visibility of your website design, navigation & structure Writing content for your pages to draw in the search engines drive your users to take action. Text content v dynamic content Writing meta data Image files/graphics Linking strategies/Directory submissions Measuring SEO ROI - Key Site Metrics to Look At Regularly Course Objectives - Participants will come away from sessions with An understanding of the search engines and how they work Weaknesses within their own websites in terms of search engine visibility (if they have a website) The key steps to maximising your performance on the web through the search engines and to generating new customers A set of actions, which if implemented will immediately improve visitor levels Recommendations on useful resources to help you build your businesses web presence in the longer term Top reporting tools to monitor your users and their actions        Trainer Profile        Rosey Broderick graduated from the University of Limerick in 1994 with an honours degree in Business Studies & German, having specialised in Marketing. Rosey worked in various sales and marketing roles in technology related businesses both locally and abroad and she also worked in web marketing. Rosey is a qualified webmaster having completed a certification course in 2003 and she set up WebResults in Oct ’07 offering consultancy services. She gives regular mentoring, training, seminars and workshops in online marketing and search engine optimisation to businesses. She also lectures in Online Marketing & Search Engine Optimisation for the ‘Diploma in Digital Marketing‘ at the Fitzwilliam institute in Dublin.               Venue Dates Time Cost Book & Pay Bewley’s Hotel, Ballsbridge March 24th 9.30am – 4.30pm Member €100 Bewley’s Hotel, Ballsbridge March 24th 9.30am – 4.30pm Non Member €250        Download Form        Please complete and return to Rene Synnott        by fax: 4145799 by e-mail: rene@dbws.ie        or by post to: Dublin Business Women’s Skillnet Bolbrook Enterprise Centre, Avonmore Road, Tallaght, Dublin        Bank details A/C Name: Partas DBW Skillnet A/C No: 00251867 Sort Code: 98-62-90        Book Online                        I will foward my cheque by post Invoice my Company Fee transferred to bank          Fee €100.00 Non Member Fee €250.00                             * Name        Company Date        Position        * Address        * Tel        * Email

The DBW Skillnet is funded by member companies and the Training Network Programme, an initiative of Skillnets Ltd. funded from the National Training Fund through the Department of Enterprise, Trade and Employment. Dublin Business Women's Skillnet, Bolbrook Enterprise Centre, Avonmore Road, Tallaght, Dublin 24, Ireland Tel: 01 4145700     |    Fax: 01 4145799    |    email: info@dbws.ie    |    powered by: go2web